Humans are melting! Such is the strength of the sweltering sun currently. In such extreme weather our skin takes a big toll. Not only is internal dehydration a huge issue, but sun damage externally should also remain a big concern. Dark spots, patches, redness, itching and umpteen skin woes. Don’t forget to drink lots of water, use an umbrella when you step out and sunglasses too, but most importantly without fail apply sunscreen, even if indoors. The only way to protect your skin from damage and heal from within.
Not just the years, but the Sun too contributes to our age
Photoaging is aging that is due to the effects of intense exposure to sunlight and is common with lighter brown skin. With photoaging, skin discolorations, uneven skin tone and areas of hyperpigmentation are a prominent feature. ‘Warty’ growths begin to develop on the face and neck making it look dull and lifeless.
The learnings come from nature
Who doesn’t need protection? If we look at nature, every element has a protective covering. Be it fruits or flowers or the entire animal kingdom. Human beings have got their skin, which is the largest organ of the body. We better protect it, take care of it and nourish it in and out. Thankfully there is a secret ingredient that can manage it all single-handedly! A secret called Sacred Lotus Seed, present in the AGE-LESS range of Mitchell! A unique formulation for skin types was developed by us to address this unique phenomenon.
Here comes the real hero
When dermatologists tested an extract of the Sacred Lotus seed in skin care formula, the protein repair enzyme, with a rich blend of antioxidants, it had an amazing anti-aging effect on the skin. Clinical tests in the US showed the skin care formula with the ‘Lotus Seed’ extract reduced the appearance of lines and wrinkles, by as much as 50%, and increased elasticity up to 82% over 4 weeks.
Thus germinated the idea of AGE-LESS. The crux being just like the 1288-year-old sacred lotus, anyone can rise from the mud, bloom out of darkness and radiate into the world. Though created in the USA, the AGE-LESS range has been rediscovered and redesigned for the Indian skin.
The mantra lies in AGE PREVENTION SPF45
The immediate danger of too much sun is sunburn. Also the unseen peril of Photoaging. Combined together it’s a compounded evil. If you looked at sunburned skin under a strong microscope, one would see cells and blood vessels have been damaged. With repeated sun damage, the skin starts to look dry, wrinkled, discoloured, and leathery. Although the skin appears to be thicker, it has actually been weakened and this also leads to aging of skin. The SPF number tells you how well the product will protect you from UVB, the Burning rays of the sun and absorb ultraviolet & Rays, or UVA.
The unique AGE-LESS Age-Prevention SPF 45 is ideal, as it blocks almost 98% of UVA and UVB rays. It is also waterproof. While protecting from the sun, its Sacred Lotus Seeds helps prevent lines and wrinkles, improves elasticity and helps nourish skin by replacing lost moisture. A powerful complex of antioxidants – Green Tea and Vit. A & E – which helps maintain an even skin tone. Post skin regime of cleansing, toning & moisturising, apply this liberally 30 minutes before sun exposure. Ideally reapply every 2 hours to maintain protection. If swimming or sweating, apply more frequently; every 80 minutes.
Forget the damage that has already been done. It will soon heal with proper care. Tomorrow is a new day. So, apply sunscreen generously and face the Sun. Rest assure that the protective layer of the lotion will take care of your skin, come what may. With your new bodyguard, life is going to shift to the brighter side in more ways than one!
