When Sun is doing hair damage, Time for you to bring in the change

When Sun is doing hair damage,
Time for you to bring in the change

Posted by Mitchell USA on

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Goodbye to bad hair days.

Say hello to good hair days!

Summer has the power to make your hair look like straw! Dull, frizzy, rough and lifeless in all possible manners. This heated look is an outcome of the hot Sun depleting your hair of its moisture. You need to put the moisture back, take care with the right ingredients and cover your head whenever possible, to retain the natural, supple hair texture.

Summer will play the heat blaster!

But you have the right answer


With the ruthless Sun as the culprit in the summer season, don't be disheartened with your hair texture. With the right product mix you can reclaim your hair to a silky bunch of cascading mane in almost no time. And not just the hair that needs attention in this heat, but also the scalp, which remains mostly overlooked. A protective pre-wash mask with the right shampoo, can not only protect hair from summer woes, but also retrieve the sun-damaged hair. Followed by a caring regimen through day and night. So, let's get to know the cause and effects of damage and beat the heat, head on.

With the ruthless Sun as the culprit in the summer season, don't be disheartened with your hair texture. With the right product mix you can reclaim your hair to a silky bunch of cascading mane in almost no time. And not just the hair that needs attention in this heat, but also the scalp, which remains mostly overlooked. A protective pre-wash mask with the right shampoo, can not only protect hair from summer woes, but also retrieve the sun-damaged hair. Followed by a caring regimen through day and night. So, let's get to know the cause and effects of damage and beat the heat, head on.

So, what’s the damage?

There are multiple ways in which the emitted UVA and UVB rays can damage your hair. It's important to be aware of the effects that the sun can have on your hair and scalp so that you are able to find the right products and techniques to combat damage.

Lipid Damage – The outer layer of the hair strand (the cuticle) is held in place and protected by a layer of lipids; natural fats and oils that play a vital role in keeping hair healthy, strong, and shiny. When your hair is exposed to high levels of UV radiation, this lipid layer can be damaged, and the result is dry, frizzy hair and an increase in the number of split ends.

Scalp Damage – It is important to protect your scalp from the sun, just like any other area of skin. While your hair is designed to give certain protection, it is not always enough on its own. Sunburn on the scalp is not only painful and dangerous, it can disrupt the natural production of sebum, leading to dry, unruly hair. The best way to protect your scalp and your hair from UV rays is to cover your head with a hat or a headscarf.

Discover the power of Sacred Lotus in a bottle!

In a UCLA study conducted by plant physiologist Jane Shen-Miller, an ancient Lotus seed germinated after lying dormant for over 1,200 years.

So what is the miracle ingredient in there? After further analysis, the scientists discovered a protein repair enzyme called L-isoaspartyl methyltransferase (MT) in it. Damaged proteins did not accumulate within these ancient sacred lotus seeds, suggesting that MT enzyme, which was still present at normal levels, helped the ancient seeds defy aging for over 1000 years.

When dermatologists tested an extract of the Sacred Lotus seed in skin care formula, the protein repair enzyme, with a rich blend of antioxidants, it had an amazing anti-aging effect on the skin and hair. Thus germinated the idea of AGE-LESS. The crux being just like the 1288-year-old sacred lotus, anyone can rise from the mud, bloom out of darkness and radiate into the world. Though created in the USA, the Mitchell’s Age-Less range has been rediscovered and redesigned for the Indian weather.

First Time: Anti-Aging Hair Wash Regimen

Experience the magic of AGE-LESS Pre-Shampoo Mask + Antioxidant Shampoo. Hair strands become smaller and have less pigment as we age. So the thick, coarse hair of a young adult eventually becomes thin, fine and light-colored. Then the onslaught of hair colour, pollution, poor lifestyle, etc. leads hair follicles to stop producing new hair and visible balding sets in. Our first-of-a-kind Anti-aging Hair Wash Regimen with Baobab and Pea Protein slows down hair loss, provides nourishment, maintains lipid balance and controls hair aging. Spread well on hair and scalp, massage for 5 minutes and rinse off with water. Then apply the Antioxidant shampoo, massage well and wash off.

 

Face the heat with the shield of AGE-LESS

Come to the world of AGE-LESS Hair Care and see your hair transform from rough to nourished. AGE-LESS Day Hair Tonic Shaft Vitalization provides follicle vitalization and protection from the sun and cold weather with SPF. Babasu, Wheatgerm, Argan, Coconut and Olive oil provides non-sticky nourishment. Keeps hair moisturised and smooth all day. Apply liberally on complete lengths of hair before grooming or styling hair and see those mane of yours turn tamed.

AGE-LESS Night Hair Tonic Scalp Nourishment rejuvenates hair follicles and controls hair aging as you sleep. Calendula, Pea Sprout and Grape extract helps nourish, energize and reduce hair fall in aging hair. Apply liberally and massage on a clean scalp at night, to experience the change the following day.

Conventional hair conditioners only make hair strands visibly soft, less frizzy and manageable – but only temporarily. Outer visual effect just does not mean inner strength. Baobab and Pea Protein based Hair Masks take it a step further by working on dry and damaged hair with the help of proteins. Follow up with a shampoo also having Baobab and Pea Protein for better results.

So beat the heat head on! Yes literally! Let your hair down, even in the peak of summer. For now you are armed with the power of AGE-LESS Hair Care.

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